Flannel flowers (Actinotus helianthi) are delightful Australian natives that add softness to any garden with their velvety white flowers and silvery grey foliage. They make a wonderful addition to rockeries, cottage gardens or planted in large drifts in a native garden. They'll happily grow in pots as well which makes them perfect for balconies and courtyards. Try teaming them up with the soft mauve flowers of the native brachyscome daisies for a stunning combination. Just gorgeous!
There are other species of flannel flowers but Actinotus helianthi (and its cultivars) are the most commonly available type.
Flannel flowers are short lived natives that grow in full sun or part shade in just about all areas of Australia except for the tropics. They handle light frosts and benefit from wind protection as their branches are quite brittle. If you live in a very cold location think of them as an annual to enjoy during the warmer months.
They grow naturally in sandy, coastal positions and don't like having wet feet. This means you need to plant into free draining soil to prevent rot problems. If your soil is not free draining then mound up the beds beforehand and work in some gypsum to help break up any clay. Do not attempt to grow them in soil which is compacted and drains poorly. Go for pots instead.